Brock Tibert

Enrollment Analytics

Boston, MA


Analytically creative, experienced technical manager, focused on strategic planning and execution.


Strategy and Development

  • Data Science
  • Data Management
  • Market Research
  • Project Management
  • Innovation


  • Python (intermediate)
  • R (advanced)
  • SPSS (advanced)
  • Tableau (intermediate)
  • Google Analytics (intermediate)
  • Qualtrics (intermediate)
  • git
  • MySQL
  • MongoDB
  • Neo4j
  • Salesforce

Work Experience

Bentley University

Executive Director, Enrollment Systems and Analytics

October 2014 - Present

In my role as Executive Director, I am responsible for leading enrollment science across the Enrollment Management division. This position requires me to be highly technical, using analytics to solve problems, deploy solutions to those problems, and connect those solutions to business strategy. Additionally, this position requires leadership and continuous innovative thinking about the way the Enrollment Management division leverages and deploys technology. I am responsible for reporting and predictive analytics across the division; I must be able to synthesize technical concepts and findings into actions that drive strategic change and growth.

Bentley University

Director, Enrollment Analytics

January 2012 - October 2014

Under the guidance and direction of the VP of Enrollment Management, I provided analytics and conducted strategic research for the division and assisted with similar efforts for Marketing and Graduation Admissions. I was responsible for generating and presenting analytically-driven insights and innovative perspectives, which were used to set annual goals, evaluate and maximize effectiveness of recruitment and marketing efforts, benchmark outcomes, generate predictive models, and develop solutions that fostered both short- and long-term strategic planning.


Research Manager

July 2011 - January 2012

As Research Manager at Affinnova, I was exposed to how the company is revolutionizing how the world innovates. Affinnova’s proprietary IDDEA platform enables businesses to develop competitive products and designs. Global organizations and Fortune 500 companies around the world such as Procter & Gamble, Unilever, Nestlé, Pfizer, Johnson & Johnson, Walmart, Microsoft, MasterCard and Citibank, depend on Affinnova to improve business practices.

  • Helped clients understand how Affinnova’s SaaS application fits into the front end of their integrated research solutions
  • Worked with IT and managing research projects to facilitate new ways to solve business problems and demonstrate Affinnova’s value

Bentley University

Director, Institutional Research

March 2009 - July 2011

Bentley University

Senior Analyst, Enrollment Management

September 2006 - March 2009

  • Continually improved the depth and scope of reporting and analyses across the entire division on the topics of recruitment, student admissions, and financial aid budgeting/planning
  • Developed metrics that can be used to determine the success of our recruitment and marketing efforts
  • Used various predictive analytic techniques for analyzing and modeling admissions yield and attrition, targeted marketing, and competitive benchmarking
  • Monitored and reported on student retention
  • Identified opportunities where we can implement technology and leverage external data sources to improve both operations and strategic planning

Bentley University

Research Analyst, Institutional Research

April 2005 - September 2006


Bentley University, Walham, MA

Supplemental graduate-level coursework for personal growth; not part of a degree program

Clark University, Walham, MA


MS Finance

Clark University, Walham, MA


B.A. Economics, Cum Laude


  • Data Science
  • Sports Analytics
  • Golf and Hockey


Wall Street Journal Award in Economocs


NEWMAC Athletic Conference All-Academic Selection



Using Social Network Analysis to Study Inter-state Student Migration

New England Association of Institutional Researchers Regional Forum

November 2010

Defining the Borders of Financial Need

College Board New England Regional Forum

February 2008

Using GIS in Institutional Research

New England Association of Institutional Researchers Regional Forum

November 2006